[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.compresspr.cz\/proc-jsou-rozdavany-reklamni-tasky\/#Article","mainEntityOfPage":"https:\/\/www.compresspr.cz\/proc-jsou-rozdavany-reklamni-tasky\/","headline":"Pro\u010d jsou rozd\u00e1v\u00e1ny reklamn\u00ed ta\u0161ky","name":"Pro\u010d jsou rozd\u00e1v\u00e1ny reklamn\u00ed ta\u0161ky","description":"Asi ka\u017ed\u00fd z n\u00e1s ch\u00e1pe, \u017ee spr\u00e1vn\u00e1 reklama a propagace jsou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed \u00fasp\u011bchu jak\u00e9koliv firmy. A jednou z propaga\u010dn\u00edch strategi\u00ed, kter\u00e9 m\u016f\u017eeme pom\u011brn\u011b \u010dasto vid\u011bt, je rozd\u00e1v\u00e1n\u00ed, \u010di v dne\u0161n\u00ed dob\u011b sp\u00ed\u0161e prodej, reklamn\u00ed ta\u0161ky. Pro\u010d tomu ale tak je? Jak\u00fd m\u00e1 tento postup v\u00fdhody? Nejprve si \u0159ekn\u011bme, jak vlastn\u011b vypadaj\u00ed. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f […]","datePublished":"2020-03-17","dateModified":"2023-04-28","author":{"@type":"Person","@id":"https:\/\/www.compresspr.cz\/author\/#Person","name":"compresspr.cz\n","url":"https:\/\/www.compresspr.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a231d13c7dfc9c75f2343f864438f5ab9c0bfebd1aa37dfd3bb16118c04f838c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"compresspr.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.compresspr.cz\/wp-content\/uploads\/taska1.jpg","url":"https:\/\/www.compresspr.cz\/wp-content\/uploads\/taska1.jpg","height":0,"width":0},"url":"https:\/\/www.compresspr.cz\/proc-jsou-rozdavany-reklamni-tasky\/","about":["N\u00e1kupy"],"wordCount":408,"articleBody":"   Asi ka\u017ed\u00fd z n\u00e1s ch\u00e1pe, \u017ee spr\u00e1vn\u00e1 reklama a propagace jsou d\u016fle\u017eitou sou\u010d\u00e1st\u00ed \u00fasp\u011bchu jak\u00e9koliv firmy. A jednou z propaga\u010dn\u00edch strategi\u00ed, kter\u00e9 m\u016f\u017eeme pom\u011brn\u011b \u010dasto vid\u011bt, je rozd\u00e1v\u00e1n\u00ed, \u010di v dne\u0161n\u00ed dob\u011b sp\u00ed\u0161e prodej, reklamn\u00ed ta\u0161ky. Pro\u010d tomu ale tak je? Jak\u00fd m\u00e1 tento postup v\u00fdhody?Nejprve si \u0159ekn\u011bme, jak vlastn\u011b vypadaj\u00ed. Ve v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f se jedn\u00e1 o klasick\u00e9 igelitky nejr\u016fzn\u011bj\u0161\u00ed tlou\u0161\u0165ky i velikosti, na kter\u00fdch je nati\u0161t\u011bno jm\u00e9no a logo firmy. P\u0159\u00edpadn\u011b zde m\u016f\u017ee b\u00fdt je\u0161t\u011b jej\u00ed slogan, a to v\u0161e v typick\u00fdch firemn\u00edch barv\u00e1ch.T\u011bmi, kdo tuto strategii vyu\u017e\u00edv\u00e1 nejv\u00edce, jsou prakticky v\u0161echny obchodn\u00ed \u0159et\u011bzce, a je jedno, zda jde o supermarkety, drogerie, elektroniku \u010di jin\u00e9. Ale pro\u010d tomu tak je?Je to jednoduch\u00e9: z\u00e1kazn\u00edci pot\u0159ebuj\u00ed n\u011bco, v \u010dem sv\u016fj n\u00e1kup odnesou dom\u016f. V\u011bt\u0161ina z nich si toti\u017e svou ta\u0161ku nep\u0159inese. Tak pro\u010d ji tedy z\u00e1kazn\u00edkovi nenab\u00eddnout? Koneckonc\u016f jej\u00ed v\u00fdroba stoj\u00ed jen p\u00e1r korun. A pokud tam bude nav\u00edc i n\u00e1zev dan\u00e9ho obchodu, pak jim onen \u010dlov\u011bk bude vlastn\u011b d\u011blat zadarmo reklamu.V d\u016fsledku tu tedy vypad\u00e1 tak, \u017ee dan\u00fd obchod jednak vyd\u011bl\u00e1 na prodeji ta\u0161ky (byla by skute\u010dn\u011b hloup\u00e1 obchodn\u00ed strategie prod\u00e1vat ji za cenu stejnou nebo dokonce ni\u017e\u0161\u00ed, ne\u017e jsou n\u00e1klady na jej\u00ed po\u0159\u00edzen\u00ed, kdy\u017e u\u017e ji tedy mus\u00ed prod\u00e1vat a nemohou ji d\u00e1vat zadarmo) a nav\u00edc jim \u010dlov\u011bk, kter\u00fd si ji koup\u00ed, bude d\u011blat zadarmo reklamu. A to je p\u0159eci v\u00fdhodn\u00e9, ne?To v\u0161e zn\u00ed skute\u010dn\u011b v\u00fdhodn\u011b pro dan\u00fd obchod, ale co z toho v\u0161eho m\u00e1 z\u00e1kazn\u00edk? V podstat\u011b z\u00edsk\u00e1 ta\u0161ku, kterou bude moci pou\u017e\u00edt v\u00edckr\u00e1t. P\u0159\u00ed\u0161t\u011b u\u017e ji tedy nebude muset kupovat, sta\u010d\u00ed, kdy\u017e si nezapomene vz\u00edt tuto. Zd\u00e1 se to m\u00e1lo ve srovn\u00e1n\u00ed s t\u00edm, co z\u00edsk\u00e1 obchod? To u\u017e je na posouzen\u00ed ka\u017ed\u00e9ho.V ka\u017ed\u00e9m p\u0159\u00edpad\u011b se jedn\u00e1 o velmi \u0161iroce implementovanou a velmi \u00fasp\u011b\u0161nou strategii. Nen\u00ed tedy pochyb o tom, \u017ee v nejbli\u017e\u0161\u00ed dob\u011b rozhodn\u011b neskon\u010d\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          3.7\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d jsou rozd\u00e1v\u00e1ny reklamn\u00ed ta\u0161ky","item":"https:\/\/www.compresspr.cz\/proc-jsou-rozdavany-reklamni-tasky\/#breadcrumbitem"}]}]